As an organizer, your fundamental goal is to ensure that your event is well attended. How do you improve attendance and motivate guests to attend your event? Put yourself in the shoes of your invitees to see the event from their point of view. You also need to consider your target audience, what will motivate them and what can deter them from attending your event. Below are some ideas to help improve attendance.
Engage your attendees at your event
You may have your guests, signs, food and your event purpose in order. But the big question should be how do you get these visitors involved in your event? Depending on the key objectives of your occasion you will have many choices which include the following.
- You can offer tours at your event if it has distinct features like energy efficiency, art or even sustainability.
- You can also organize for a high profile speaker. This can be a popular government, community or personality leader or even a cheerleader of your organization or brand.
- Finally, you can also organize games for both kids and adults as well as offering auxiliary online events through social media.
Pick an accessible location
Preparing for a big event also requires a sufficient space and location to host the guests. Today clients have myriad options to make their selections from. Ranging from farmhouses, banquet halls, or even your own backyard. However, before reserving any venue for your event ensure that it is not tenuously located. Always select your location on the basis of its accessibility. Make sure that your guest will reach their destinations on time even if they are using public transport. If they are to use private vehicles, ensure that your location has sufficient parking space.
Personalize the invitations
An invitation is among the most crucial part of any event that you are planning. Invitations will showcase the information about your event, and it will also set the tone as well as the expectation for your invitees. By personalizing your invitation, you formally introduce your event to your guests. This process should be unique because it is a reflection of you and your event, so if your occasion is to be held in an elegant nightclub, you should show more formality than the event that is being held in a nightclub. Make sure to include the correct spelling, first and last names of your guests. Include a salutation if it is a formal event: Mr, Mrs or Miss.
Call the attendees before the event
It is always advisable to use the phone calls for inviting your guests as well as an invitation. A personal phone call does wonders for attendance. Note that phone calls should be complementing the primary method for instance email invitations or paper invitations.
Schedule a ‘I must be there’ activity
Often, many people roll their eyes at having to attend certain events. Their minds numbing of having to chat with people they don’t know while at the same time the foods and beverages might not clinch or appealing. It is now time to change all this by simply sourcing the top notch entertainment for your occasion. When organizing a private party or even award shows good entertainment is almost the surest way to keep your invitees interested. For instance, having event walls is an excellent way of adding character and style to your occasion. Bespoken event walls can make your happening to stand out as soon as your invitees arrive. Additionally, this can be a perfect place for your guest to take selfies as well as reading carpet like imaginings of themselves.
Sending reminders to your guest is a critical campaign that will ensure that your registrant remains interested. Secondly, they act as follow up on your initial invitation. However, this document does not need many details because it is just a reinforcement of what has already been communicated.
Lastly, confusion among your attendees is the last thing that you would want in your event. If there is anything that you want your guest to know about, for instance, spending some time while going through a security checkup or even waiting for an elevator, include it in your reminder.
Do you have ideas that help with event attendance? Please let us know in the comments below.