8 Ways To Write An Effective Virtual Event Description
Virtual events can be fun and exciting, or informative and professional, depending on your company. The first impression for your virtual event is usually its description. While you might have a good idea on what your virtual event will be about, writing a description for it can be a challenge in itself.
So, to ensure that you win over prospects with a winning description, check out these 8 ways that you can do so:
Know Your Audience
“Before you write your virtual event description, consider who your attendees are,” says Alex Cayley, a writer at State Of Writing and Paperfellows. “When addressing your audience, what do you want them to know about the event? What should they expect from you? When you learn about your audience, as well as the appropriate tone and voice moving forward, you’ll get a good idea on how to write a good description for your virtual event.”
The good news is, you can find a lot of inspiration online, as you create a description for your virtual event. Maybe there was a past virtual event that you’ve attended, and you liked how they’ve described it? If so, then you’ve just found inspiration to write your own description. Remember: Just take some of their ideas; don’t copy them.
Express A Theme And Brand
Does your virtual event talk about something important? Are there any notable guest speakers that will be at the event? Be sure to express something about your event that people can look forward to. If there’s a recurring theme in your event, mention it in your description.
Just keep in mind: The theme that you choose should share your company values, your brand logo, etc.
Show Great Visuals
What’s a good description without good visuals? Whether you opt for photos, video, etc., it’s all up to you, just as long as they fit well with the virtual event that you’re advertising about.
The goal here is to make sure that when people find your virtual event message that the visuals give them a taste of what will be at said event. This technical is a quick and influential way for people to understand what awaits them when they attend.
Mention Interesting Stuff
Who doesn’t want to read some juicy stuff about an event? Let those interesting tidbits shine in your description!
It all starts on the event registration page. Typically, you’re allowed to type in a full description that’s no more than 2,000 characters, along with a short summary that’s no more than 300 characters. People will look at the short summary FIRST before the full description. So, bring the juiciness to your summary, which can entice them to read on to the full description.
Make It Readable
Let’s face it: No one wants to be bored with too many words to read. In other words, you’re not writing a novel. Therefore, organize the ideas that you plan on writing in your description into an outline. Then, as you skim through your outline, shave off any extra stuff or nonsense, and establish which ideas will work after all. The goal is to make your description readable.
“Search engine optimization – or SEO – is extremely important, when it comes to ranking high in search engines,” says Mia Collee, an event writer at LiaHelp and OXessays. “When creating your virtual event description, you’ll need to create a page that will rank high in search engine. That means including hot keywords within your description so that people can find you easier online and respond.”
Add A FAQs Section
Finally, keep in mind that potential attendees may have questions about your virtual event. Here are some inquiries that people might have:
- Is your event viewable on tablet, mobile, etc.?
- What platform(s) – i.e. Zoom, Skype, etc. – will you use for the event?
- How long with your event be?
(These are just a few examples.)
Therefore, create a FAQs section that addresses common inquiries. And, as always, ask the public for feedback on what other types of inquiries and issues need to be addressed in your FAQs section.
Having a virtual event can be a great experience. Therefore, you’ll need a standout description to effectively advertising your virtual event – one that people can attend, no matter where they are. So, keep these 8 tips in mind as you write an effective description.
Katherine Rundell is a writer and editor at PhD Writing Service and Dissertation Help. She is also a proofreader at Professional essay writers. As a blogger, she specializes in event planning, videoconferencing, and remote work.
Very interesting article! Thanks for sharing.
With the advent of the coronavirus and self-isolation in the world, virtual events have become the only way to move forward in the next few months – and probably next year. This has forced many event professionals to radically change their thinking and planning processes to embrace the virtual format and everything that comes with it, including unfamiliar technology, sponsorship and networking opportunities.
As more events unfold online and the industry focuses on delivering value in a virtual format, we are starting to see a lot of creativity and innovation.