More and more individuals, organizations and event planners are using email invitations for events. Online invitations are an excellent way to manage and get event information out quickly. Email invitations are also cost effective and an eco-friendly way to manage your event. But, how to you make sure your invitation does not get lost in inboxes? And, how do you improve your invitation response rate? What is response rate? Response rate is the percentage of people who respond to your invitation. Should you be concerned about low response rates? Absolutely. Getting guests to respond to your online invitation is the first task to a successful event. Follow these six simple steps, and I am certain you will get the rate you desire. Your Guest List Be sure to have a current guest list. An outdated list will definitely decrease your response rate. Make sure email addresses are current and accurate. Also, be sure that those on the list have requested to be included and/or are expecting an invitation. If you are sending to someone who …