{"id":5340,"date":"2021-01-29T18:42:23","date_gmt":"2021-01-29T18:42:23","guid":{"rendered":"https:\/\/sendomatic.com\/blog\/?p=5340"},"modified":"2024-07-11T14:41:33","modified_gmt":"2024-07-11T14:41:33","slug":"virtual-event-description","status":"publish","type":"post","link":"https:\/\/sendomatic.com\/blog\/virtual-event-description\/","title":{"rendered":"8 Ways To Write An Effective Virtual Event Description"},"content":{"rendered":"\r\n<p>Virtual events can be fun and exciting, or informative and professional, depending on your company. The first impression for your virtual event is usually its description. While you might have a good idea on what your virtual event will be about, writing a description for it can be a challenge in itself.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-subscription-mama-and-me-collection-final-10.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-image-5381\" src=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-subscription-mama-and-me-collection-final-10-683x1024.jpg\" alt=\"How to Write a Virtual Event Description\" srcset=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-subscription-mama-and-me-collection-final-10-683x1024.jpg 683w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-subscription-mama-and-me-collection-final-10-200x300.jpg 200w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-subscription-mama-and-me-collection-final-10-768x1152.jpg 768w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-subscription-mama-and-me-collection-final-10.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>So, to ensure that you win over prospects with a winning description, check out these 8 ways that you can do so:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Know Your Audience<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u201cBefore you write your virtual event description, consider who your attendees are,\u201d says Alex Cayley, a writer at <a href=\"https:\/\/stateofwriting.com\/hnd-writing-service-uk\" target=\"_blank\" rel=\"noreferrer noopener\">State Of Writing<\/a> and <a href=\"https:\/\/paperfellows.com\/do-my-paper-for-me\" target=\"_blank\" rel=\"noreferrer noopener\">Paperfellows<\/a>. \u201cWhen addressing your audience, what do you want them to know about the event? What should they expect from you? When you learn about your audience, as well as the appropriate tone and voice moving forward, you\u2019ll get a good idea on how to write a good description for your virtual event.\u201d<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><a href=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-dreamer-doer-collection-final-22.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-image-5376\" src=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-dreamer-doer-collection-final-22-683x1024.jpg\" alt=\"How to Write a Virtual Event Description\" data-id=\"5376\" data-full-url=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-dreamer-doer-collection-final-22.jpg\" data-link=\"https:\/\/sendomatic.com\/blog\/?attachment_id=5376\" srcset=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-dreamer-doer-collection-final-22-683x1024.jpg 683w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-dreamer-doer-collection-final-22-200x300.jpg 200w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-dreamer-doer-collection-final-22-768x1152.jpg 768w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-dreamer-doer-collection-final-22.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Be Inspired<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The good news is, you can find a lot of inspiration online, as you create a description for your virtual event. Maybe there was a past virtual event that you\u2019ve attended, and you liked how they\u2019ve described it? If so, then you\u2019ve just found inspiration to write your own description. Remember: Just take some of their ideas; don\u2019t copy them.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-home-office-collection-final-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"1024\" class=\"wp-image-5379\" src=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-home-office-collection-final-7-657x1024.jpg\" alt=\"\" srcset=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-home-office-collection-final-7-657x1024.jpg 657w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-home-office-collection-final-7-193x300.jpg 193w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-home-office-collection-final-7-768x1196.jpg 768w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-home-office-collection-final-7.jpg 800w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Express A Theme And Brand<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Does your virtual event talk about something important? Are there any notable guest speakers that will be at the event? Be sure to express something about your event that people can look forward to. If there\u2019s a recurring theme in your event, mention it in your description.\u00a0<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Just keep in mind: The theme that you choose should share your company values, your brand logo, etc.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-earthy-office-finals-14.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" class=\"wp-image-5377\" src=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-earthy-office-finals-14.jpg\" alt=\"\" srcset=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-earthy-office-finals-14.jpg 800w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-earthy-office-finals-14-300x300.jpg 300w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-earthy-office-finals-14-150x150.jpg 150w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-earthy-office-finals-14-768x768.jpg 768w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-earthy-office-finals-14-650x650.jpg 650w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Show Great Visuals<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>What\u2019s a good description without good visuals? Whether you opt for photos, video, etc., it\u2019s all up to you, just as long as they fit well with the virtual event that you\u2019re advertising about.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The goal here is to make sure that when people find your virtual event message that the visuals give them a taste of what will be at said event. This technical is a quick and influential way for people to understand what awaits them when they attend.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-xoxo-collection-final-15.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-image-5382\" src=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-xoxo-collection-final-15-683x1024.jpg\" alt=\"\" srcset=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-xoxo-collection-final-15-683x1024.jpg 683w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-xoxo-collection-final-15-200x300.jpg 200w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-xoxo-collection-final-15-768x1152.jpg 768w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-xoxo-collection-final-15.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Mention Interesting Stuff<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Who <em>doesn\u2019t<\/em> want to read some juicy stuff about an event? Let those interesting tidbits shine in your description!<\/p>\r\n\r\n\r\n\r\n<p>It all starts on the event registration page. Typically, you\u2019re allowed to type in a full description that\u2019s no more than 2,000 characters, along with a short summary that\u2019s no more than 300 characters. People will look at the short summary FIRST before the full description. So, bring the juiciness to your summary, which can entice them to read on to the full description.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Make It Readable<\/strong><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-image-5315\" src=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03-683x1024.jpg\" alt=\"Birthday Invitation Wording to WOW Your Guests | Sendo Invitations\" srcset=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03-683x1024.jpg 683w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03-200x300.jpg 200w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03-768x1152.jpg 768w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03-1024x1536.jpg 1024w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03-1365x2048.jpg 1365w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03-640x960.jpg 640w, https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/birthday-wording-03.jpg 1600w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>Let\u2019s face it: No one wants to be bored with too many words to read. In other words, you\u2019re not writing a novel. Therefore, organize the ideas that you plan on writing in your description into an outline. Then, as you skim through your outline, shave off any extra stuff or nonsense, and establish which ideas will work after all. The goal is to make your description readable.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Utilize SEO<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u201cSearch engine optimization \u2013 or SEO \u2013 is extremely important, when it comes to ranking high in search engines,\u201d says Mia Collee, an event writer at <a href=\"https:\/\/liahelp.com\/custom-essay\" target=\"_blank\" rel=\"noreferrer noopener\">LiaHelp<\/a> and <a href=\"https:\/\/oxessays.com\/buy-essay\" target=\"_blank\" rel=\"noreferrer noopener\">OXe<\/a>ssays. \u201cWhen creating your virtual event description, you\u2019ll need to create a page that will rank high in search engine. That means including hot keywords within your description so that people can find you easier online and respond.\u201d<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Add A FAQs Section<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Finally, keep in mind that potential attendees may have questions about your virtual event. Here are some inquiries that people might have:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Is your event viewable on tablet, mobile, etc.?<\/li>\r\n<li>What platform(s) \u2013 i.e. Zoom, Skype, etc. \u2013 will you use for the event?<\/li>\r\n<li>How long with your event be?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>(These are just a few examples.)<\/p>\r\n\r\n\r\n\r\n<p>Therefore, create a FAQs section that addresses common inquiries. And, as always, ask the public for feedback on what other types of inquiries and issues need to be addressed in your FAQs section.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Having a virtual event can be a great experience. Therefore, you\u2019ll need a standout description to effectively advertising your virtual event \u2013 one that people can attend, no matter where they are. So, keep these 8 tips in mind as you write an effective description.<\/p>\r\n\r\n\r\n\r\n<p><em>Katherine Rundell is a writer and editor at <\/em><a href=\"https:\/\/ukwritings.com\/phd-writers\" target=\"_blank\" rel=\"noreferrer noopener\"><em>PhD Writing Service<\/em><\/a><em> and <\/em><a href=\"https:\/\/academized.com\/writing-services\/dissertation-help\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Dissertation Help<\/em><\/a><em>. She is also a proofreader at <\/em><a href=\"https:\/\/boomessays.com\/essay-writer\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Professional essay writers<\/em><\/a><em>. As a blogger, she specializes in event planning, videoconferencing, and remote work.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Virtual events can be fun and exciting, or informative and professional, depending on your company. The first impression for your virtual event is usually its description. While you might have a good idea on what your virtual event will be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1263,1372,1280],"tags":[1307,1370],"class_list":["post-5340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","category-virtual-parties","category-wording","tag-how-tos","tag-virtual-parties"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Ways To Write An Effective Virtual Event Description - Sendo Invitations<\/title>\n<meta name=\"description\" content=\"Writing a virtual event description for it can be a challenge. Here are some tips on how to write an event description that everyone wants to attend!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways To Write An Effective Virtual Event Description - Sendo Invitations\" \/>\n<meta property=\"og:description\" content=\"Writing a virtual event description for it can be a challenge. Here are some tips on how to write an event description that everyone wants to attend!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/\" \/>\n<meta property=\"og:site_name\" content=\"Sendo Invitations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sendomatic\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sendomatic\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T18:42:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T14:41:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-goal-getter-collection-final-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"825\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jennifer Skarakis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sendomatic\" \/>\n<meta name=\"twitter:site\" content=\"@Sendomatic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Skarakis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/\"},\"author\":{\"name\":\"Jennifer Skarakis\",\"@id\":\"https:\/\/sendomatic.com\/blog\/#\/schema\/person\/0483a21b0f1db6bcea4423bd7b1491b5\"},\"headline\":\"8 Ways To Write An Effective Virtual Event Description\",\"datePublished\":\"2021-01-29T18:42:23+00:00\",\"dateModified\":\"2024-07-11T14:41:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/\"},\"wordCount\":785,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/sendomatic.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-goal-getter-collection-final-17.jpg\",\"keywords\":[\"how to's\",\"virtual parties\"],\"articleSection\":[\"Tips\",\"Virtual Parties\",\"Wording\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/\",\"url\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/\",\"name\":\"8 Ways To Write An Effective Virtual Event Description - Sendo Invitations\",\"isPartOf\":{\"@id\":\"https:\/\/sendomatic.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sendomatic.com\/blog\/virtual-event-description\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sendomatic.com\/blog\/wp-content\/uploads\/2021\/01\/haute-stock-photography-goal-getter-collection-final-17.jpg\",\"datePublished\":\"2021-01-29T18:42:23+00:00\",\"dateModified\":\"2024-07-11T14:41:33+00:00\",\"description\":\"Writing a virtual event description for it can be a challenge. 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